GoDaddy

35% of consumers say they use a credit monitoring service as a measure to help themselves from being hacked.

31% of consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.

21 % of Gen X and Boomers say they froze their credit as a measure to help themselves from being hacked.

20% of Millennials say they froze their credit as a measure to help themselves from being hacked.

Half (53%) of consumers would stay loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring.

Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.

32% of Millennials say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

42% of Gen X and Boomers say they use a different password for every account as a measure to help themselves from being hacked.

More than 2 in 5 (43%) of consumers appreciate when a business is open and transparent about a security breach.

33% of Gen Z consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

26% of Gen Z consumers say they use a credit monitoring service as a measure to help themselves from being hacked.

34% of Millennials say they use a credit monitoring service as a measure to help themselves from being hacked.

32% of consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

31% of Millennials say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

When faced with data breaches at both a large corporation and a small business, 27% of Gen X and Boomers say they would stop shopping with both entirely.

39% of consumers say they use a different password for every account as a measure to help themselves from being hacked.

36% of Gen Z consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

More than half of Gen Z (53%) and 42% of Millennials have cut ties with a business because it experienced a security incident.

37% of Gen X and Boomers would cut ties with a business if it experienced a security incident.

38% of Gen X and Boomers say they use a credit monitoring service as a measure to help themselves from being hacked.

72% of Gen X and Boomers would take immediate action after a data breach notification.

About 1 in 3 (30%) Gen Z and Millennials find sites that are not mobile-friendly concerning, versus 24% of Gen X and Boomers.

31% of Gen Z and 27% of Millennials feel uneasy when websites have ads, versus 18% of Gen X and Boomers.

38% of Gen Z consumers say they use a different password for every account as a measure to help themselves from being hacked.

33% of Gen Z consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

36% of Millennials say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

30% of Gen X and Boomers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

When faced with data breaches at both a large corporation and a small business, 1 in 3 (34%) Gen Z and Millennials say they would stop shopping with both entirely.

22% of consumers say they froze their credit as a measure to help themselves from being hacked.

35% of consumers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

30% of Gen X and Boomers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

The majority of consumers (61%) repeat passwords across their various accounts. This habit is slightly more common among Gen Z and Millennials compared to Gen X and Boomers.

69% of consumers do not check if a website has a secure padlock icon before making online purchases.

More than 1 in 3 (38%) consumers report they have been a victim of identity theft in the past.

65% of all consumers say they are more concerned about online security than they were five years ago.

42% of Gen Z and 40% of Millennial respondents would not immediately change their passwords or credit card information after being notified of a data breach, if they act at all.

21% of Gen Z and 16% of Millennials report being less concerned about online security than they were five years ago.

1 in 4 (23%) consumers said having loyalty or rewards points on the line would influence their decision to remain a customer

33% of Millennials say they use a different password for every account as a measure to help themselves from being hacked.

Most consumers (68%) expect small businesses to maintain the same level of digital security as large corporations or better.

37% of Gen X and Boomers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

7% of Gen X and Boomers report being less concerned about online security than they were five years ago.

The majority (67%) of consumers believe that their personal information is already on the dark web.