Netskope

Across organizations in Europe, LinkedIn is the most commonly used personal app at 89%, followed by Google Drive at 84% and ChatGPT at 82%.

In Europe, 59% of data policy violations across AI and personal cloud applications involve regulated data.

In Europe, 13% of data policy violations across AI and personal cloud applications involved intellectual property.

Clicks on phishing links decreased by 27%, from 119 per 10,000 users last year to 87 per 10,000 users this year.

60% of insider threat incidents involved personal cloud application instances in 2025.

The average organization saw a twofold increase in data policy violations related to generative AI applications over the past year.

7.2% of organisations are utilising Google Vertex AI.

LM Studio is used by 0.9% of organisations.

In the three months ended May 2025, users of genAI platforms increased by 50%.

Most popular genAI apps based on the percentage of organizations using them are: ChatGPT (84%), Grammarly (57%), Google Gemini (53%), Microsoft Copilot (50%), Perplexity AI (47%), GitHub Copilot (35%), VEED (35%), Gamma (35%), Otter.ai (29%), and Writesonic (28%)

At the current trajectory, 96% of organizations will be using genAI apps by the end of 2025.

GenAI adoption continues to increase, with the number of genAI users nearly tripling year-over-year and 94% of organizations now using genAI apps, increasing data risk to organizations worldwide from 81% a year ago

The share of users who switch between personal and enterprise accounts grew from 7% to 15% in Europe.

About 99% of organizations in Europe use AI.

In Europe, 15% of data policy violations across AI and personal cloud applications involved source code.

In Europe, Individual user AI adoption increased from 35% to 65%.

89% of users in Europe are interacting with AI applications that rely on user data for training.

Across organizations in Europe, GitHub and Microsoft OneDrive are the most abused platforms for malware distribution, each impacting 10% of organizations.

In Europe, 12% of data policy violations across AI and personal cloud applications involved passwords and API keys.

64% of users are using AI applications directly, while an even larger share (95%) are using applications that incorporate AI-powered features indirectly in Europe.

The percentage of AI users utilizing personal AI applications decreased from 78% to 47% from 2024 to 2025.

87 out of every 10,000 users clicked on a phishing link each month in 2025.

The percentage of users uploading data to personal cloud applications increased by 21% over the past year, with 31% of users in the average organization uploading data monthly.

12% of organizations detected employee exposure to malware via GitHub each month in 2025.

The number of organizations implementing real-time controls on data sent to personal applications increased from 70% to 77% from the previous year.

The average organization experienced 223 incidents of data policy violations related to generative AI applications each month from October 2024 to October 2025.

The top 25% of organizations experienced an average of 2,100 data policy violation incidents per month across 13% of their generative AI user base in 2025.

The number of users utilizing SaaS generative AI applications tripled in the average organization from October 2024 to October 2025.

Regulated data accounted for 54% of data policy violations linked to personal cloud applications in 2025.

There has been a 50% spike in genAI platform usage among enterprise end-users in the three months ended May 2025.

34% of organisations are currently using Large Language Model (LLM) interfaces.

In May 2025, 41% of organisations were already using at least one genAI platform.

Ollama is used by 33% of organisations.

GitHub Copilot is now used in 39% of organisations.

Over half of all current app adoption among enterprise users is estimated to be shadow AI.

Netskope is tracking more than 1,550 distinct genAI SaaS applications, which is up from just 317 in February.

Network traffic tied to genAI platform usage increased 73% over the prior three-month period.

Approximately 29% of organisations are utilising Microsoft Azure OpenAI.

Ramalama is used by 0.6% of organisations.

5.5% of organisations have users running agents generated from popular AI agent frameworks on-premises.

13% of organisations have users making API calls to api.anthropic.com.

Two-thirds (66%) of organisations have users making API calls to api.openai.com.

The amount of data uploaded to genAI apps each month has increased from 7.7 GB to 8.2 GB quarter over quarter.

ChatGPT saw its first decrease in enterprise popularity since Netskope started tracking it in 2023.

Users are downloading resources from Hugging Face at a majority (67%) of organisations.

Organisations are now using approximately 15 genAI apps, up from 13 in February 2025.

Grok has entered the top 10 most-used applications for the first time.

22% of organisations are utilising Amazon Bedrock.

Grok remains in the top 10 most-blocked apps list

42% of users click on links targeting Microsoft credentials, followed by Adobe (18%), DocuSign (15%), Yahoo (10%), and AOL (5%).