Okta

The retail and e-commerce sector experienced a multi-month attack where fraudulent sign-ups outnumbered legitimate ones by 120 times.

In 2024, an average of 46% of all registration attempts across the Auth0 platform were identified as signup attacks.

When customers decide whether to create an account with a brand, 74% prioritise a company's reputation and trustworthiness.

More broadly, 60% of survey respondents are concerned about the impact of AI on the privacy and security of their digital identities.

38% of respondents believe human oversight to review or approve AI agent decisions would increase trust.

44% of those who would not use AI agents state, “I don’t trust AI agents with my personal data”.

72% of customers care about security when deciding whether to create an account with a brand.

68% of users admitted to reusing passwords across multiple accounts.

Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues.

More than half of Gen Z and Millennial respondents view passkeys as convenient.

Long signup or login forms frustrate 62% of users.

70% of users still strongly prefer interacting with humans over AI agents.