37% of members aged 55+ feel confident in credit union security.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit union
72% of credit union members said they'd be more likely to trust and adopt an identity protection product if it came from their credit union rather than a third-party provider.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit unionIdentity theft
Fewer than half of all credit union members see credit unions as more secure than traditional banks.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit union
80% of credit union members believe it's their credit union's responsibility to protect their personal information and identity.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit unionIdentity theftPII
90% of credit union members are deeply concerned about the impact of identity theft on themselves or their families.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit unionIdentity theft
67% of credit union members would use an identity protection product if it were offered through their credit union.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025
Credit unionIdentity theft
59% of adults aged 35–44 feel confident in credit union security.
AuraCybersecurity is the New Trust Currency for Credit Unions, According to Aura Research·May 13, 2025