Cybersecurity is the New Trust Currency for Credit Unions, According to Aura Research

37% of members aged 55+ feel confident in credit union security.

72% of credit union members said they'd be more likely to trust and adopt an identity protection product if it came from their credit union rather than a third-party provider.

Fewer than half of all credit union members see credit unions as more secure than traditional banks.

80% of credit union members believe it's their credit union's responsibility to protect their personal information and identity.

90% of credit union members are deeply concerned about the impact of identity theft on themselves or their families.

67% of credit union members would use an identity protection product if it were offered through their credit union.

59% of adults aged 35–44 feel confident in credit union security.