Bitwarden

28% of Gen Z parents admit to sharing passwords verbally or through text or email.

37% of Gen Z parents give their child full autonomy or only lightly monitor their online activity.

43% of parents haven't talked with their kids about how to recognize AI-enabled threats.

44% of Gen Z households reported malware infections.

98% of Gen Z parents say they've had conversations with their kids about online safety.

56% of Gen Z parents do not use a password manager.

64% of Gen Z parents do not use a VPN for added protection.

44% of Gen Z parents report their child or family experiencing malware or a virus from downloads.

42% of children ages 3-5 have unintentionally shared personal data online.

Nearly 80% of children ages 3-12 have their own internet-connected tablet.

80% of Gen Z parents fear their kids will fall victim to AI-enhanced online threats.

28% of children ages 3-5 browse online with minimal or no supervision from their parents.

25% of Gen Z parents use a password manager with shared vaults to securely manage credentials across the household.

16% of families overall use a password manager with shared vaults to securely manage credentials across the household.

36% of Gen Z households reported unintentional data sharing.

41% of Gen Z households reported unauthorized in-app purchases.

40% of Gen Z households reported phishing attempts.

78% of parents across all households are concerned about their child falling victim to an AI-enhanced scam.

72% of both Gen Z and Millennial respondents estimate they have fewer than 25 unique passwords.

One in four (25%) Gen Z respondents share passwords by including them in the body of a text.

62% of Gen Z report some level of stress when it comes to managing passwords.

Only 13% of Gen Z report using a password manager to securely share sensitive login information.

35% of Gen Z respondents revealed they never or rarely update passwords after a data breach at a company with which they have an account. Only 10% of Gen Z reported that they always update compromised passwords.

Over 80% of Gen Z and Millennials report that they are at least somewhat likely to enable multi-factor authentication (MFA) when it isn’t required. This compares to just 51% of Boomers.

55% of all respondents have abandoned logging into an account entirely or created a new one just to avoid the hassle of resetting a password.

Nearly half (44%) of Gen Z changed a streaming service password to remove account access for a family member or friend following an emotional response to something they said or did.

79% of Gen Z believe that reusing the same password across multiple accounts is risky.

A quarter (25%) of Gen Z often or always rely on the password reset function to access an account when they’ve forgotten their password. This is higher than 11% of Boomers and 17% of Gen X who do the same.

67% of Boomers say they don’t share passwords at all, and only 7% of Boomers resort to text-based sharing.

19% of Gen Z send screenshots of their credentials.

21% of Gen X admit they don’t trust or know how to set up a password manager

72% of Gen Z admit they reuse the same password across accounts. This contrasts with 42% of Boomers who report doing the same.

30% of Gen Z often or always forget passwords to important accounts.

38% of Gen Z report changing only a single character or reusing an existing password when prompted to update a credential. This is similar to 31% of Millennials.

19% of Gen Z share passwords verbally.

59% of Gen Z admit to reusing an existing password even when updating an account with a company that has recently had a data breach. This compares to just 23% of Boomers who do the same.

Gen Z is the most likely generation to use password management software (46%). This compares to 39% of Millennials and 33% of Gen X.

90% of IT admins rely on employees to update their own credentials.

46% of IT leaders suggest that simplified workflows for non-technical users would facilitate easier and timelier password updates.

45% of IT leaders advocate for regular security training to instil robust password habits and awareness among employees

Only 33% of IT managers reveal that they are currently able to take a proactive approach to credential security.

67% of IT admins cite credential access management as being very important.

36% of IT admins rely on direct conversations for employees to update credentials.

51% of IT leaders say employees don’t take security seriously.

68% of IT managers say employee motivation is the biggest challenge in remediating at-risk credentials.

51% of IT leaders believe that clearly prioritising security actions significantly enhances security posture.

53% of IT managers want to take a proactive approach to credential security.

36% of IT admins cite difficulty tracking employee progress toward more secure practices.

66% of organisations that do not alert employees to update at-risk credentials say they lack the tools or resources to do so effectively.

44% of IT admins say employees struggle with knowing how to change their passwords.