Report by Bitwarden
World Password Day 2025 Survey
Key Findings
72% of both Gen Z and Millennial respondents estimate they have fewer than 25 unique passwords.
One in four (25%) Gen Z respondents share passwords by including them in the body of a text.
62% of Gen Z report some level of stress when it comes to managing passwords.
Only 13% of Gen Z report using a password manager to securely share sensitive login information.
35% of Gen Z respondents revealed they never or rarely update passwords after a data breach at a company with which they have an account. Only 10% of Gen Z reported that they always update compromised passwords.
Over 80% of Gen Z and Millennials report that they are at least somewhat likely to enable multi-factor authentication (MFA) when it isn’t required. This compares to just 51% of Boomers.
55% of all respondents have abandoned logging into an account entirely or created a new one just to avoid the hassle of resetting a password.
Nearly half (44%) of Gen Z changed a streaming service password to remove account access for a family member or friend following an emotional response to something they said or did.
79% of Gen Z believe that reusing the same password across multiple accounts is risky.
A quarter (25%) of Gen Z often or always rely on the password reset function to access an account when they’ve forgotten their password. This is higher than 11% of Boomers and 17% of Gen X who do the same.
67% of Boomers say they don’t share passwords at all, and only 7% of Boomers resort to text-based sharing.
19% of Gen Z send screenshots of their credentials.
21% of Gen X admit they don’t trust or know how to set up a password manager
72% of Gen Z admit they reuse the same password across accounts. This contrasts with 42% of Boomers who report doing the same.
30% of Gen Z often or always forget passwords to important accounts.
38% of Gen Z report changing only a single character or reusing an existing password when prompted to update a credential. This is similar to 31% of Millennials.
19% of Gen Z share passwords verbally.
59% of Gen Z admit to reusing an existing password even when updating an account with a company that has recently had a data breach. This compares to just 23% of Boomers who do the same.
Gen Z is the most likely generation to use password management software (46%). This compares to 39% of Millennials and 33% of Gen X.