F-Secure

Nearly 40 million U.S. consumers report being scam victims in the past year.

51% of consumers are willing to pay for scam protection.

82% of consumers factor cyber security into their choice of digital service provider.

37% of consumers would use AI to identify phishing emails or scam messages.

Only 4% of consumers worry about cyber security risks to their device or accounts.

43% of consumers would use AI for cyber security help.

13% of the analyzed AI-enhanced scams used AI to generate scam bait.

15% of consumers learn about scam trends from a security service provider.

12% of individuals experienced no consequences following a scam because they were protected by their security solution.

Cyber criminals sell our personal data on illegal online marketplaces for as little as $0.50

69% of consumers believe they know how to recognise an online scam.

48% of consumers have fallen victim to cyber crime in the last 12 months.

69% of consumers say they would switch providers based on their security offering.

19% of consumers report being scammed.

60% of victims aged 65–74 report financial loss.

Banking or payment scams account for 11% of the scams causing the most damage.

43% of consumers say they would use AI for cyber security help.

52% of scam victims lose money, more than twice the 2025 rate.

Fake invoice scams account for 20% of the scams causing the most damage.

56% of consumers encounter scam attempts at least monthly.

93% of consumers say it matters that their provider offers cyber security.

Investment scams account for 19% of the scams causing the most damage.

80% of consumers expect their provider to protect them from digital threats.

42% of consumers say inaccurate or misleading AI answers are their biggest concern.

93% of consumers say it's important their provider offers cyber security.

Consumers are ten times more worried about getting bad AI advice than they are about a tool's actual cyber threat risk.

80% of consumers are worried about using AI tools.

33% of consumers say they would avoid using AI for security advice because they don't trust the answers to be accurate.

12% of consumers admit they don’t get scam information from any source at all.

50% of global consumers now say they are willing to pay for scam protection.

42% of consumers aged 55-64 years old are willing to pay for scam protection.

Globally, only around 7% of scams are reported to authorities.

Just 2.6% of scams are reported to authorities in the United States.

43% of individuals confident they could spot a scam still fell victim in the past 12 months.

Scam victimization in the USA rose from 31% to 62%.

47% of consumers worry about gambling online.

70% of consumers are open to using standalone security apps for security.

Scam victimization in the UK rose from 24% to 45%.

Scam victimization in Finland rose from 25% to 33%.

9% of scam victims reported stress.

7% of consumers stay informed about trending scams and online threats through the government.

44% of people say they would report a scam to local police.

5.5% of the analyzed AI-enhanced scams used AI for victim location.

76% of the analyzed AI-enhanced scams used AI to improve the credibility of bait, including AI-generated text, photos, audio/voice cloning, and video/deepfake video.

In Vietnam, 90% of respondents were scammed in 2024.

In 89% of the analyzed sample of AI-enhanced scams, AI was used for content generation.

In the Netherlands, scam reporting to authorities estimates range from 5% to 19%.

23% of people say they would report a scam to a national agency.

64% of adults aged 25-34 years old experienced cyber crime.

24% of scam victims downplayed or ignored the incident.