Scam Intelligence & Impacts Report 2025

Globally, only around 7% of scams are reported to authorities.

Just 2.6% of scams are reported to authorities in the United States.

70% of consumers are open to using standalone security apps for security.

47% of consumers worry about gambling online.

44% of people say they would report a scam to local police.

5.5% of the analyzed AI-enhanced scams used AI for victim location.

76% of the analyzed AI-enhanced scams used AI to improve the credibility of bait, including AI-generated text, photos, audio/voice cloning, and video/deepfake video.

In Vietnam, 90% of respondents were scammed in 2024.

In 89% of the analyzed sample of AI-enhanced scams, AI was used for content generation.

64% of adults aged 25-34 years old experienced cyber crime.

23% of people say they would report a scam to a national agency.

24% of scam victims downplayed or ignored the incident.

Among scam victims, 22% lost money.

64% of adults aged 18-24 years old experienced cyber crime.

Scam victimization in Germany rose from 28% to 32%.

3% of consumers stay informed about trending scams and online threats through 'Other' sources.

50% of global consumers now say they are willing to pay for scam protection.

49% of consumers worry about cryptocurrency exchange and trading.

50% of consumers worry about using online dating apps.

1% of consumers stay informed about trending scams and online threats through radio.

Scam victimization in Sweden rose from 35% to 42%.

A total of $40.9 billion was received by illicit crypto addresses in 2024.

24% of people say they would report a scam to friends or family.

25% of people say they would would report a scam to their bank.

There has been an average annual growth of 25% in illicit activity since 2020.

Only 7% of scams are reported globally, largely due to victim blaming and feelings of shame.

53% of consumers aged 35-44 years old are willing to pay for scam protection.

Just 5% of burglary victims experience victim blaming.

27% of individuals whose online bank accounts have been hacked experience victim blaming.

55% of adults aged 35-44 years old experienced cyber crime.

Since 2020, annual estimates of illicit crypto activity have increased by an average of 25%.

36% of those subjected to image-based sexual abuse report blame.

Scam victimization in Finland rose from 25% to 33%.

Individuals aged 18–34 face more than double the scam risk of adults aged 65–74.

69% of people believe they can spot a scam, but 43% of them still fell victim in the past year.

Scam rates doubled in the USA from 2024 to 2025.

90% of respondents reported victimization following a scam.

Scam victimization in the UK rose from 24% to 45%.

12% of consumers admit they don’t get scam information from any source at all.

49% of consumers aged 45-54 years old are willing to pay for scam protection.

42% of consumers aged 55-64 years old are willing to pay for scam protection.

Adults aged 18 to 34 are more than twice as likely to experience cyber crime (64%) compared to those aged 65 to 74 (28%).

1% of scam victims reported reputational damage.

41% of consumers aged 65-74 years old are willing to pay for scam protection.

15% of consumers turn to their bank or insurer to learn about scam trends.

15% of consumers learn about scam trends from a security service provider.

12% of consumers speak to friends or family to learn about scam trends.

12% of consumers rely on social media to learn about scam trends.

59% of consumers aged 25-34 years old are willing to pay for scam protection.

56% of consumers aged 18-24 years old are willing to pay for scam protection.

5.5% of the analyzed AI-enhanced scams used AI to contact and engage with victims.

In Vietnam, the figure for willingness to pay for scam protection climbs to 84%.

Scam victimization in the USA rose from 31% to 62%.

45% of adults aged 45-54 years old experienced cyber crime.

34% of adults aged 55-64 years old experienced cyber crime.

The true total for illicit crypto activity for 2024 could approach $51 billion.

Among scam victims, 17% lost time.

8% of consumers stay informed about trending scams and online threats through an Internet service provider.

9% of consumers stay informed about trending scams and online threats through online news.

50% of consumers are willing to pay for scam protection, especially younger adults who expect it from service providers.

43% of individuals confident they could spot a scam still fell victim in the past 12 months.

28% of adults aged 65-74 years old experienced cyber crime.

9% of scam victims reported stress.

5% of scam victims reported data loss.

Among scam victims, 11% lost personal information.

12% of individuals experienced no consequences following a scam because they were protected by their security solution.

67% of people believe they can spot a scam.

5% of scams are reported to authorities in the UK.

In the Netherlands, scam reporting to authorities estimates range from 5% to 19%.

4% of consumers stay informed about trending scams and online threats through TV.

80% of consumers are open to using banking or payment apps for security.

71% of consumers are open to using telco provider apps for security.

13% of the analyzed AI-enhanced scams used AI to generate scam bait.

2% of consumers stay informed about trending scams and online threats through newspapers.

7% of consumers stay informed about trending scams and online threats through the government.