Ping Identity

61% of respondents reported at least some trust (full trust + some trust) in organizations managing their identity data.

81% of respondents reported at least some concern about identity theft or fraud following interactions with online services.

52% of respondents do not feel sufficiently informed or protected from scams by guidance from safety organizations or government institutions.

Only 14% of Swedes are concerned about AI impersonation via chatbots .

In the United Arab Emirates (UAE), almost two in five (37%) respondents fully trust organizations that manage their indentity data (the highest of any country surveyed).

Nearly three-quarters (73%) of respondents globally reported feeling that government regulation of AI to protect their identity data online is important.

In the Netherlands, 28% of respondents are not concerned about identity theft or fraud.

27% of respondents are concerned about the invasion of personal privacy by AI programs.

33% of consumers said they would be willing to give up online shopping to avoid the risk of identity theft.

28% of Indians say QR codes would increase their trust more than any other method when engaging with brands online.

Only 17% of consumers have full trust in the organizations tasked with managing their identity data.

In Australia, 11% of respondents fully trust organizations that manage their indentity data.

In France, only 8% of respondents fully trust organizations that manage their indentity data (the lowest reported).

More than a third of respondents (36%) in the Netherlands wouldn’t give anything up to avoid the risk of identity theft.

In the US, nearly two-thirds of Americans (62%) have at least some trust in organizations that manage their identities.

27% of respondents have little to no trust at all in organizations tasked with managing their identity data.

33% of consumers say multi-factor authentication (MFA) is a feature that would increase trust when engaging with brands online.

60% of Indonesians prefer biometric authentication when engaging with brands online.

In Sweden, 26% of respondents are not concerned about identity theft or fraud.

39% of respondents said they trust social media the least with their identity data.

68% of respondents report using AI in their daily personal or professional lives, an increase from 41% reportd last year.

24% of respondents said they trust online retailers the least with their identity data.

20% of respondents trust regional or local brands with their identity data.

44% of Indonesians prefer passkeys when engaging with brands online.

44% of respondents have some trust in organizations tasked with managing their identity data.

In Singapore, 33% of respondents reported high concerns of AI-generated voice cloning.

36% of respondents' said their top use case for AI is learning and knowledge.

27% of respondents are concerned about AI-generated phishing.

Only 14% of respondents trust global enterprises or brands with their identity data.

Only 32% of respondents reported not using AI in their own lives, down from 54% in 2024.

28% of consumers said they would be willing to give up online banking to avoid the risk of identity theft.

In India, greater than a third (35%) of respondents trust banks the least.

In the UAE, 30% of respondents don’t trust government services with their identity data.

22% of respondents are concerned about targeted deepfakes.

22% of Germans would rather give up planning travel than risk identity theft.

26% of Australians were willing to give up streaming services to avoid the risk of identity theft.

34% of consumers say biometric authentication is a feature that would increase trust when engaging with brands online.

34% of Australians worry about a lack of transparency in the use and storage of personal information by AI systems.

26% of respondents are concerned about AI impersonation of themselves or a person/brand.

40% of consumers said they would be willing to give up social media to avoid the risk of identity theft.

74% of Indonesians said government regulation of AI is incredibly important (the highest rate).

Less than a quarter (23%) of respondents felt very confident in their own scam-identifying abilities.

24% of respondents are concernd about AI-generated voice cloning.

In Indonesia, 50% of respondents reported high levels of concern about identity theft or fraud.

32% of respondents said they trust gambling/betting services the least with their identity data.

35% of respondents from the Netherlands said government regulation of AI is incredibly important.

In Sweden, only 31% of respondents said government regulation is incredibly important (the lowest rate).

In Singapore, 39% of respondents reported high concerns of deepfake impersonations.

39% of respondents are most worried about AI-driven phishing when it comes to modern or future fraud and scams.

Only 20% of respondents reported being not very confident or not confident at all in their ability to determine whether something is legitimate or a scam.