Report by Ping Identity
Bridging the Trust Gap in the Age of AI
Key Findings
81% of respondents reported at least some concern about identity theft or fraud following interactions with online services.
In the United Arab Emirates (UAE), almost two in five (37%) respondents fully trust organizations that manage their indentity data (the highest of any country surveyed).
In the Netherlands, 28% of respondents are not concerned about identity theft or fraud.
27% of respondents are concerned about the invasion of personal privacy by AI programs.
33% of consumers said they would be willing to give up online shopping to avoid the risk of identity theft.
28% of Indians say QR codes would increase their trust more than any other method when engaging with brands online.
Only 17% of consumers have full trust in the organizations tasked with managing their identity data.
In Australia, 11% of respondents fully trust organizations that manage their indentity data.
Nearly three-quarters (73%) of respondents globally reported feeling that government regulation of AI to protect their identity data online is important.
In France, only 8% of respondents fully trust organizations that manage their indentity data (the lowest reported).
More than a third of respondents (36%) in the Netherlands wouldn’t give anything up to avoid the risk of identity theft.
In the US, nearly two-thirds of Americans (62%) have at least some trust in organizations that manage their identities.
27% of respondents have little to no trust at all in organizations tasked with managing their identity data.
33% of consumers say multi-factor authentication (MFA) is a feature that would increase trust when engaging with brands online.
60% of Indonesians prefer biometric authentication when engaging with brands online.
In Sweden, 26% of respondents are not concerned about identity theft or fraud.
39% of respondents said they trust social media the least with their identity data.
68% of respondents report using AI in their daily personal or professional lives, an increase from 41% reportd last year.
24% of respondents said they trust online retailers the least with their identity data.
20% of respondents trust regional or local brands with their identity data.
44% of Indonesians prefer passkeys when engaging with brands online.
44% of respondents have some trust in organizations tasked with managing their identity data.
In Singapore, 33% of respondents reported high concerns of AI-generated voice cloning.
36% of respondents' said their top use case for AI is learning and knowledge.
27% of respondents are concerned about AI-generated phishing.
Only 14% of respondents trust global enterprises or brands with their identity data.
Only 32% of respondents reported not using AI in their own lives, down from 54% in 2024.
28% of consumers said they would be willing to give up online banking to avoid the risk of identity theft.
In India, greater than a third (35%) of respondents trust banks the least.
In the UAE, 30% of respondents don’t trust government services with their identity data.
22% of respondents are concerned about targeted deepfakes.
26% of Australians were willing to give up streaming services to avoid the risk of identity theft.
22% of Germans would rather give up planning travel than risk identity theft.
34% of consumers say biometric authentication is a feature that would increase trust when engaging with brands online.
34% of Australians worry about a lack of transparency in the use and storage of personal information by AI systems.
52% of respondents do not feel sufficiently informed or protected from scams by guidance from safety organizations or government institutions.
26% of respondents are concerned about AI impersonation of themselves or a person/brand.
40% of consumers said they would be willing to give up social media to avoid the risk of identity theft.
Only 14% of Swedes are concerned about AI impersonation via chatbots .
74% of Indonesians said government regulation of AI is incredibly important (the highest rate).
Less than a quarter (23%) of respondents felt very confident in their own scam-identifying abilities.
24% of respondents are concernd about AI-generated voice cloning.
In Indonesia, 50% of respondents reported high levels of concern about identity theft or fraud.
32% of respondents said they trust gambling/betting services the least with their identity data.
35% of respondents from the Netherlands said government regulation of AI is incredibly important.
In Sweden, only 31% of respondents said government regulation is incredibly important (the lowest rate).
In Singapore, 39% of respondents reported high concerns of deepfake impersonations.
39% of respondents are most worried about AI-driven phishing when it comes to modern or future fraud and scams.
Only 20% of respondents reported being not very confident or not confident at all in their ability to determine whether something is legitimate or a scam.
61% of respondents reported at least some trust (full trust + some trust) in organizations managing their identity data.
75% of consumers reported that they are at least somewhat more concerned about the security of their personal and private information than they were five years ago.
The number of those highly concerned about identity theft or fraud is 33% (consistent with last year’s data).
In India, 52% of respondents reported high levels of concern about identity theft or fraud.
34% of Australians prefer text and email prompt log-ins when engaging with brands online.
In the UAE, 32% of consumers say they prefer text and email prompt log-ins when engaging with brands online.
About one in five (21%) Americans didn’t single out any particular service as trusting the least.