Report by Appdome
Appdome’s 2025 Consumer Survey
Key Findings
63.7% of Americans fear synthetic fraud most when shopping on mobile.
87.7% of Americans prioritize fraud prevention before it occurs rather than reimbursement after.
44.7% of Americans delete or abandon mobile apps over concerns about identity theft.
Only 10.6% of Americans feel confident that mobile apps can stop AI-powered threats.
19% of Americans stop using mobile apps due to fraudulent transactions.
89.4% of Americans expect mobile apps to block AI-powered threats such as bots, deepfakes, impersonation, and account takeovers.
60.9% of Americans say privacy is 'very important' when using mobile apps.
65% of Americans believe the mobile app maker is responsible for stopping fraud, rather than the device, OS, or carrier.
51% of Americans see AI as a threat to the safety of using mobile apps.