Report by Barracuda Networks
The MSP Customer Insight Report 2025
Key Findings
As many as 92% of organisations are willing to pay a premium for advanced support in integrating their security tools.
73% of organisations with up to 2,000 employees rely on Managed Service Providers (MSPs) to manage the security challenges of growth.
52% of the organisations surveyed want MSPs to help them manage a spiralling number of disconnected security tools and vendors.
85% of organisations with 1,000 to 2,000 employees now depend on MSPs for security support.
Customers are prepared to pay MSPs up to 25% more for the services and support they need.
45% of customers would switch providers if their current MSP cannot demonstrate the skills and expertise required to deliver 24/7 security support
73% of respondents say they already work with an MSP.
96% of respondents either already work with an MSP or are evaluating/considering collaboration with an MSP.
51% of organisations turn to MSPs to evolve their security strategies as the business expands.
Just under half (48%) of organisations say they rely on MSPs for around-the-clock security coverage.
61% of organisations with 50 to 100 employees depend on MSPs for security support.