Report by Bitdefender
2025 Consumer Cybersecurity Survey
Key Findings
48% of consumers do not use a third-party security solution on their phone, despite 53% conducting sensitive transactions such as bill payments or online shopping in 2025.
37% of consumers worldwide identified the use of artificial intelligence in sophisticated scams, such as deepfakes, as their top concern in 2025.
37% of consumers worldwide still write down passwords, while 32% reuse the same password across multiple accounts in 2025.
48% of consumers accept all cookies by default, while only 36% manually manage them and 16% reject all cookies in 2025.
Respondents reported managing an average of five online accounts, with nearly two-thirds holding at least three accounts in 2025.
Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.
14% of consumers reported falling victim to a scam in the past year, with an average loss of $545, resulting in over $534,000 lost among survey participants.