Report by Cisco

2025 Data Privacy Benchmark Study

13 FINDINGSPublished Apr 2, 2025
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Key Findings

64% of respondents worry about inadvertently sharing sensitive information publicly or with competitors.

Data protectionData exposure

Nearly half of respondents admit to inputting personal employee or non-public data into GenAI tools.

AIGen AIData exposure

An overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future.

AIGen AIBudgetPrivacy

63% of respondents are very familiar with Generative AI (GenAI).

AIGen AI

Among those aware of their country's privacy laws, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.

PrivacyLegislationComplianceData protection

The 2024 Cisco AI Readiness Index reveals that IT budget allocations are anticipated to nearly double in the coming year as companies work to safely deploy AI technology

BudgetAI

86% of privacy and security professionals support privacy legislation, recognising its positive impact on business operations.

PrivacyLegislationCompliance

96% of organisations report that the returns of privacy significantly outweigh the investments.

PrivacyLegislationCompliance

In the 2024 Cisco Consumer Privacy Survey, most global consumers (53%) said they are aware of their country's privacy laws.

PrivacyLegislationCompliance

96% of privacy and security professionals confirm that privacy investments provide returns exceeding costs.

PrivacyLegislationCompliance

90% of organisations see local storage as inherently safer.

Local storage

91% of organisations trust global providers for better data protection, which is up five percentage points year-over-year.

Data protection

86% of respondents noted a positive impact of privacy legislation on their organisations, up from 80% last year.

PrivacyLegislationCompliance