Report by Cisco

2025 Data Privacy Benchmark Study

13 FINDINGSPublished Apr 2, 2025
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Key Findings

64% of respondents worry about inadvertently sharing sensitive information publicly or with competitors.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
Data protectionData exposure

Nearly half of respondents admit to inputting personal employee or non-public data into GenAI tools.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
AIGen AIData exposure

An overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
AIGen AIBudgetPrivacy

63% of respondents are very familiar with Generative AI (GenAI).

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
AIGen AI

Among those aware of their country's privacy laws, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationComplianceData protection

The 2024 Cisco AI Readiness Index reveals that IT budget allocations are anticipated to nearly double in the coming year as companies work to safely deploy AI technology

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
BudgetAI

86% of privacy and security professionals support privacy legislation, recognising its positive impact on business operations.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationCompliance

96% of organisations report that the returns of privacy significantly outweigh the investments.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationCompliance

In the 2024 Cisco Consumer Privacy Survey, most global consumers (53%) said they are aware of their country's privacy laws.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationCompliance

96% of privacy and security professionals confirm that privacy investments provide returns exceeding costs.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationCompliance

90% of organisations see local storage as inherently safer.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
Local storage

91% of organisations trust global providers for better data protection, which is up five percentage points year-over-year.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
Data protection

86% of respondents noted a positive impact of privacy legislation on their organisations, up from 80% last year.

Cisco2025 Data Privacy Benchmark Study·Apr 2, 2025
PrivacyLegislationCompliance