Report by Cubic³
Consumer and OEM Attitudes to Software-Defined Vehicles Report
Key Findings
Japanese consumers are the least likely to disapprove of selling data on (26% saying so).
44% of consumers globally do not think OEMs should be able to sell driver data.
20% of UK consumers are ambivalent about OEMs selling driver data.
24% of consumers globally are ambivalent about OEMs selling driver data.
86% of OEMs say that connectivity is important for protecting vehicles throughout the vehicle’s whole lifecycle.
49% of UK consumers do not think OEMs should be able to sell driver data.
26% globally think it is fine for OEMs to sell driver data.
86% of OEMs report that cybersecurity of their digital services is important.
Fewer than one in five (18%) OEMs are currently selling data on.
Globally, 48% of consumers report they worry their car could be hacked.
Americans are the most likely to disapprove of selling data on, with 50% saying it should not be allowed