Report by Dashlane
The 2025 Dashlane Passkey Power 20 | Dashlane.html
Key Findings
Microsoft's decision to make passkeys the default sign-in method drove 120% growth in passkey authentications.
The average person now manages 301 passwords across their personal and work accounts.
Passkey authentications have more than doubled year over year to 1.3 million per month.
Germany's Bundesagentur für Arbeit saw 181% growth in passkey authentications.
HubSpot has seen a 25% improvement in login success rates over passwords.
40% of Dashlane users now store at least one passkey, double the rate from just a year ago.
E-commerce platforms represent approximately 45% of all passkey authentications, led by Amazon's commanding 39.9% share.
Gemini's passkey authentications grew by 269% after making passkeys mandatory for all users.
Roblox's passkey authentications grew by 856%, representing the most dramatic surge in the dataset.