Key Findings
E-commerce and retail accounted for roughly 20% of agentic browser traffic.
AI TrafficAgentic Browser TrafficAI AgentE-commerceRetail
ChatGPT-User was the second most impersonated agent in early 2026.
AI TrafficChat-GPT-UserAI Agent
Real estate accounted for 17% of agentic browser traffic in early 2026.
AI TrafficAgentic Browser TrafficAI AgentReal Estate
Travel and tourism accounted for 15% of agentic browser traffic in early 2026.
AI TrafficAgentic Browser TrafficAI AgentTravelTourism
DataDome’s network recorded 7.9 billion AI agent requests in January and February 2026, a 5% increase QoQ.
AI TrafficAI Agent Requests
Meta-ExternalAgent was the most impersonated agent in early 2026.
AI TrafficMeta-ExternalAgentAI Agent
Meta ExternalAgent accounted for nearly 25% of top AI agent traffic on DataDome’s network in February 2026, followed by ChatGPT-User (19.1%) and Meta WebIndexer (14.3%).
AI TrafficMeta External-AgentAI Agent ChatGPT-UserMeta WebIndexer