Key Findings
95% of Americans worry about their personal data being exposed in a corporate data breach.
More than 61% of Americans have received at least one data breach notification in the past two years.
Nearly 44% of Americans said they've experienced fraud, identity theft or financial loss due to a breach.
Adults 56+ are the slowest to react to breaches, often hesitant about modern or additional security measures such as two-factor authentication and identity theft protection.
73% of American consumers believe companies should be doing more to protect their data.
Despite recent headlines, 86.2% of Americans feel frustrated and alarmed by data breach notifications, taking the situation seriously.
Nearly 74% of American consumers said they would lose trust in a business after a data breach.
17% of Americans admitted they wouldn't take extra security precautions unless they suffered direct financial harm from a breach.
Nearly 9 in 10 Americans change their passwords after being notified of a breach.
70% of Americans say they would take their money elsewhere if a company they did business with experienced a data breach.
58.6% of Americans enable two-factor authentication.
54.4% of Americans actively monitor their financial health.