Report by iProov
iProov Study Reveals Deepfake Blindspot
Key Findings
48% of people don’t know how to report deepfakes.
Just one in four search for alternative information sources if they suspect a deepfake.
49% of people trust social media less after learning about deepfakes.
There was a 704% increase in face swaps (a type of deepfake).
Deepfake videos are more challenging to identify than deepfake images; participants were 36% less likely to correctly identify a synthetic video compared to a synthetic image.
68% of people are most concerned about "fake news" and misinformation.
74% of people worry about the societal impact of deepfakes.
29% of people take no action when encountering a suspected deepfake.
Only 0.1% of participants could accurately distinguish real from fake content across all stimuli.
Only one in five would report a suspected deepfake to social media platforms.
22% of consumers had never even heard of deepfakes before the study.
Over 60% of people remained overly confident in their deepfake detection skills, regardless of their accuracy.
Only 11% of people critically analyse the source and context of information to determine if it’s a deepfake.
30% of 55-64 year olds and 39% of those aged 65+ had never even heard of deepfakes.