Report by IRONSCALES

The New Reality of Deepfake Attacks

29 FINDINGSPublished Oct 9, 2025
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Key Findings

Over 61% of organizations that have lost money in a deepfake attack reported losses in excess of $100,000.

FraudDeepfakesFinancial loss

Over 40% of organizations faced three or more deepfake attacks.

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Recorded audio/voice manipulations currently account for 52% of deepfake threat vectors.

FraudDeepfakesVoice manipulation

The percentage of respondents who were 'very concerned' about the threat deepfakes pose to their organizations increased by over 15% from last year.

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11.6% of organizations have provided no deepfake-related cybersecurity training.

FraudDeepfakesDeepfake cybersecurity training

Static image manipulation attacks represent 59% of deepfake threat vectors.

FraudDeepfakesStatic image manipulation

Nearly 19% of organizations that have lost money in a deepfake attack reported having lost half-a-million dollars or more.

FraudDeepfakesFinancial loss

94% of IT professionals expressed at least some level of concern about deepfake-related threats to their organizations.

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Only 8.4% of organizations saw first-try deepfake simulation pass rates of 80% or above in deepfake-related cybersecurity training.

FraudDeepfakesDeepfake cybersecurity training

73% of respondents were 'very confident' in their organizations' defenses against deepfake attacks in 2025.

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Live voice-only call deepfake attacks currently account for 41% of deepfake threat vectors.

FraudDeepfakesLive voice manipulation

88% of organizations have provided deepfake-related cybersecurity training.

FraudDeepfakesDeepfake cybersecurity training

Over 63% of respondents reported being “very concerned” about the threat deepfakes pose to their organizations.

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Deepfake-related incidents targeting organizations increased 10% year-over-year.

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The percentage of organizations that said deepfake defense will be a top priority was 43% in 2024.

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71% of organizations say deepfake defense will be a top priority for their cybersecurity strategies over the next 12-18 months.

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Recorded video deepfake manipulations currently account for 45% of deepfake threat vectors.

FraudDeepfakesRecorded video deepfake

Live video manipulation deepfake attacks currently account for 41% of deepfake threat vectors.

FraudDeepfakesLive video manipulation

The percentage of respondents who were 'very confident' in their organizations' defenses against deepfake attacks increased by over 30% in just one year.

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The first-try deepfake-simulation pass rate average for organizations was 44% in deepfake-related cybersecurity training.

FraudDeepfakesDeepfake cybersecurity training

99% of respondents claim confidence in their organizations' defenses against deepfake attacks.

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85% of organizations experienced one or more deepfake-related incidents in the past 12 months.

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55% of organizations targeted by deepfake attacks suffered financial losses averaging more than $280,000.

FraudDeepfakesFinancial loss

Mean financial losses for organizations targeted by deepfake-related incidents stand at over $280,000.

FraudDeepfakesFinancial loss

99% of organizations say that deepfake defense will be important to their cybersecurity strategies over the next 12-18 months.

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Over 5% of organizations targeted by deepfake-related incidents have lost $1 million dollars or more.

FraudDeepfakesFinancial loss

Only 37% of organizations said they are already investing in deepfake defense.

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Email-based deepfake attacks represent 59% of deepfake threat vectors.

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1% of organizations said they had no plans to invest in deepfake defense.

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