Report by Keepit

Overlooked and under protected How the SaaS data gap threatens resilience

6 FINDINGSPublished Aug 20, 2025
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Key Findings

49% of senior IT decision-makers have experienced a major data loss event in the past year.

BackupData loss

37% of senior IT decision-makers still rely solely on their SaaS application’s native backup capabilities.

BackupSaaS

11% of senior IT decision-makers state it would take a month or more to recover data after a loss incident, or that they might not be able to fully recover at all.

BackupData recovery

62% of senior IT decision-makers identify physically segregated storage as a top requirement for modern backup.

BackupPhysically segregated storage

61% of senior IT decision-makers highlight physically segregated storage as a key requirement for modern SaaS backup.

BackupSaaSPhysicall segregated storage

59% of senior IT decision-makers identify immutable, encrypted storage as a top requirement for modern backup

BackupImmutable storageEncrypted storage