Report by Malwarebytes

Holiday scams 2025: These common shopping habits make you the easiest target

16 FINDINGSPublished Nov 20, 2025
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Key Findings

45% of people have been targeted by Adware.

ScamsConsumerAdware

27% of people encounter scams daily on social media platforms.

ScamsConsumerSocial media

20% of people have fallen victim to Adware.

ScamsConsumerAdware

12% of consumers have been victims of postal tracking scams.

ScamsConsumerPostal tracking scam

27% of people are targeted by scam text messages daily.

ScamsConsumerPhishing

15% of marketplace shoppers experience scams daily.

ScamsConsumerMarketplace scam

42% of consumers have encountered postal tracking scams.

ScamsConsumerPostal tracking scam

27% of consumers have fallen victim to ad-related malware.

ScamsConsumerAd-related malware

11% of people have fallen victim to Malvertising.

ScamsConsumerMalvertising

55% of people receive scam text messages weekly.

ScamsConsumerPhishing

10% of consumers have been victims of marketplace scams.

ScamsConsumerMarketplace scam

40% of people have been targeted by Malvertising.

ScamsConsumerMalvertising

36% of marketplace shoppers encounter scams weekly.

ScamsConsumerMarketplace scam

58% of consumers have encountered ad-related malware.

ScamsConsumerAd-related malware

33% of consumers have encountered a marketplace scam.

ScamsConsumerMarketplace scam

51% of people encounter scams on social media weekly.

ScamsConsumerSocial media