Cyberfraud in Retail 2025: Report

58% of respondents have been exposed to refund hacks disguised as influencer content.

15% of respondents said they’d consider more serious retail fraud under the right circumstances.

9% of respondents said they had heard about retaile fraud from classmates.

Around half of consumers on both sides of the Atlantic have been targeted by social media advertising promoting retail fraud guides and services and thinly disguised ‘refund hacks’.

37% of respondents said they had heard about retaile fraud from friends.

15% of respondents said they had heard about retaile fraud from family.

The majority (82%) of respondents said they had heard about retail fraud from friends, family, colleagues, and classmates.

6% of respondents knew someone working in fulfilment services involved in insider fraud

18% of respondents said they’d been exposed to influencers recommending retail fraud online.

12% of respondents knew someone working at a retailer involved in insider fraud.

Most (58%) assume retailers can and should absorb the costs of fraud without a major impact on their business or prices.

Nearly a fifth (16%) of respondents said they consider retail fraud a victimless crime.

A quarter (23%) of respondents admitted they’ve been tempted to commit fraud.

18% of respondents claimed to personally know someone involved in insider fraud.

21% of respondents said they had heard about retaile fraud from colleagues.

A third (34%) of respondents argued that fraud up to £100 is permissible.

45% of respondents have been targeted by ads for retail fraud guides or services on social media.