Norton Cyber Safety Insights Report - Holiday

47% of people say they have given their personal information to receive a discount.

46% of Gen Z plan to use ChatGPT to help them with gift ideas this holiday season.

31% of Gen X plan to use ChatGPT to help them with gift ideas this holiday season.

67% of people say they wish they knew how to better protect themselves from falling victim to holiday scams.

35% of people plan to use ChatGPT to help them with gift ideas this holiday season.

Of the people that gave personal information for a discount, 49% handed over their phone number.

43% of Millennials plan to use ChatGPT to help them with gift ideas this holiday season.

41% of scam victims have fallen victim to online shopping scams, making it the most popular threat.

As an example of oversharing on social media, 22% of people have posted a picture of an expensive gift they received.

As an example of oversharing on social media, 20% have tagged their current location on social media.

50% of consumers plan to do most of their holiday shopping on Black Friday and Cyber Monday.

46% of people are likely to immediately buy something when they see a great holiday deal online.

27% of people say they tend to take more risks shopping online during the holiday season than at other times of the year.

44% of people say they have purchased a holiday gift from a social media advertisement.

In Brazil, 64% of consumers are the most likely to immediately buy something when they see a great deal.

Respondents in Hong Kong (63%) are among the most likely to immediately buy something when they see a great deal.

Only 13% of people trust AI to help them find the best price for them online.

41% of scam victims reported online shopping scams.

61% of people are concerned about being scammed while shopping on Black Friday and Cyber Monday.

43% have potentially “overshared” on social media during the holiday season.

65% of Gen Z are more likely to overshare on social media during the holiday season compared to their elders.

As an example of oversharing on social media, 18% have revealed their travel plans on social media.

As an example of oversharing on social media, 13% have posted a picture of a travel ticket without removing or blurring their personal information

15% say they’d spend $50 more than the market value to get a high-demand gift during the holidays.

12% say they’d buy from a stranger on social media to get a high-demand gift during the holidays.

6% of the Silent Generation plan to use ChatGPT to help them with gift ideas this holiday season.

13% say they’d purchase from an unknown website or seller to get a high-demand gift during the holidays.

26% of scam victims reported phishing.

23% of scam victims reported package delivery scams.

67% of people are concerned about their older loved ones falling for a suspicious email or text scam offering a sale or deal.

Respondents in Japan (24%) and the Czech Republic (27%) are less swayed by great deals.

16% of Boomers plan to use ChatGPT to help them with gift ideas this holiday season.

Of the people that gave personal information for a discount, 27% gave up their home address.

43% of people would change their shopping habits to try to get a high demand gift during the holidays.

19% say they’d click on a social media ad or email link claiming to have the gift to get a high-demand gift during the holidays.

40% of people who have fallen victim to a scam during a past holiday season were scammed on social media.