Report by World
How bots are stealing holiday joy
Key Findings
75% of consumers expect the issue with bots to worsen this year.
66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.
57% of consumers say bots have been a major problem for online shoppers for the last six years.
64% of consumers feel that automated programs are stealing the joy of shopping altogether.
53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.
90% of consumers say it is important to verify that they are buying from a real person.
Over a third of consumers experience genuine stress while shopping online.
18% of consumers feel 'very confident' in distinguishing real products from fakes.
44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.