Report by Yubico

Survey says: Your dog’s name isn’t a password

18 FINDINGSPublished Aug 19, 2025
View Original Report →

Key Findings

70% of Seattleites use Multi-Factor Authentication (MFA).

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordMFA

19% of people in Los Angeles only change their passwords when prompted or after experiencing a security incident.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Password

64% of San Franciscans set up passkeys whenever available.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordPasskey

62% of Washington, D.C. area residents set up passkeys to protect their online accounts.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordPasskeyOnline account

67% of San Franciscans use MFA.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordMFA

62% of consumers in Atlanta actively turn on MFA when available.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordMFA

61% of New Yorkers set up passkeys to protect their online accounts.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordPasskeyOnline account

A majority (62%) of people feel confident they can spot a phishing attack.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Phishing

39% of respondents reported experiencing a cybersecurity incident in the last year.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Cybersecurity incident

Over 64% of people are turning on MFA. However, most are still using less secure methods like text message codes

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
MFAOTP

50% of people in Denver are among the most likely to use the same password for multiple accounts.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordOnline account

11% of people in Denver admit to not using any specific security methods beyond basic passwords.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Password

Only 3% of Americans believed in using a hardware security key as the most secure method, despite it being considered the most effective tool to stop phishing.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordHardware secruity key

22% of consumers believe that strong, unique passwords are the most secure method.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Password

A surprising 13% of all respondents admitted to using their pet's name for a password.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
Password

42% of people in Washington, D.C., are worried about their financial institutions being hacked.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordFinancial institution

Nearly half of Americans (48%) are still stuck using the same password for multiple online accounts.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordOnline account

Nearly half of Americans (48%) are still stuck using the same password for multiple online accounts.

YubicoSurvey says: Your dog’s name isn’t a password ·Aug 19, 2025
PasswordOnline account