Clutch

75% of consumers who experienced a data breach changed their behavior, compared to 36% of consumers who have not experienced a data breach.

55% of consumers feel confident protecting their data online.

88% of consumers are most concerned about their financial information.

38% of consumers worry most about financial fraud.

77% of consumers say data privacy policies influence their purchases.

88% of consumers would stop using a company if their data was not secure.

72% of consumers use strong or unique passwords.

65% of consumers enable multi-factor authentication.

28% of consumers regularly review privacy and security settings.

29% of consumers limit app permissions.

90% of consumers say safeguarding their privacy is important.

Company breaches are the leading cause of consumer data exposure at 30%.

57% of consumers say their personal information has been compromised at least once.

72% of consumers are concerned about their login credentials.

46% of consumers are concerned about their health data.

43% of consumers are concerned about their contact information.

40% of consumers worry most about identity theft.

58% of companies with fewer than 200 employees have faced a cyber attack.

83% of small businesses plan to invest in cybersecurity in the next 12 months.

77% of small business leaders are concerned about phishing and impersonation scams powered by AI.

13% of small businesses believe they are less vulnerable to cyber attacks, despite the risks.

73% of small businesses have experienced a cyber attack. 75% of those attacks occurred within the past year.