Clutch
Reports
All Statistics
61% of consumers point to platforms such as social media networks, online marketplaces, and search engines as most responsible for preventing e-commerce scams.
42% of consumers who have fallen victim to an online shopping scam report being scammed within the past year.
56% of consumers say they have fallen victim to an online shopping scam.
72% of consumers use strong or unique passwords.
65% of consumers enable multi-factor authentication.
46% of consumers are concerned about their health data.
58% of companies with fewer than 200 employees have faced a cyber attack.
83% of small businesses plan to invest in cybersecurity in the next 12 months.
77% of small business leaders are concerned about phishing and impersonation scams powered by AI.
92% of Gen Z consumers say they are familiar with e-commerce scams, compared with 82% of Baby Boomer consumers.
71% of consumers have encountered a scam or attempted scam while shopping online.
92% of consumers say they are concerned about the influence online scams have on their purchasing decisions.
33% of consumers say they recently encountered a suspected scam on social media, while 18% encountered one via email and 16% via online marketplaces.
62% of consumers say they avoid deals that seem too good to be true.
58% of consumers report seeing a fake ad impersonating a well-known brand.
54% of consumers say their trust in a brand decreases after encountering a scam associated with it.
40% of consumers worry most about identity theft.
77% of consumers say data privacy policies influence their purchases.
55% of consumers feel confident protecting their data online.
88% of consumers are most concerned about their financial information.
57% of consumers say their personal information has been compromised at least once.
72% of consumers are concerned about their login credentials.
43% of consumers are concerned about their contact information.
29% of consumers limit app permissions.
Company breaches are the leading cause of consumer data exposure at 30%.
38% of consumers worry most about financial fraud.
88% of consumers would stop using a company if their data was not secure.
28% of consumers regularly review privacy and security settings.
90% of consumers say safeguarding their privacy is important.
75% of consumers who experienced a data breach changed their behavior, compared to 36% of consumers who have not experienced a data breach.
13% of small businesses believe they are less vulnerable to cyber attacks, despite the risks.
73% of small businesses have experienced a cyber attack. 75% of those attacks occurred within the past year.