Consumers Care Deeply About Data Security and Privacy, but Are They Doing Enough to Protect their Information?

75% of consumers who experienced a data breach changed their behavior, compared to 36% of consumers who have not experienced a data breach.

55% of consumers feel confident protecting their data online.

88% of consumers are most concerned about their financial information.

38% of consumers worry most about financial fraud.

77% of consumers say data privacy policies influence their purchases.

88% of consumers would stop using a company if their data was not secure.

72% of consumers use strong or unique passwords.

65% of consumers enable multi-factor authentication.

28% of consumers regularly review privacy and security settings.

29% of consumers limit app permissions.

90% of consumers say safeguarding their privacy is important.

Company breaches are the leading cause of consumer data exposure at 30%.

57% of consumers say their personal information has been compromised at least once.

72% of consumers are concerned about their login credentials.

46% of consumers are concerned about their health data.

43% of consumers are concerned about their contact information.

40% of consumers worry most about identity theft.