Report by Clutch
Consumers Care Deeply About Data Security and Privacy, but Are They Doing Enough to Protect their Information?
Key Findings
75% of consumers who experienced a data breach changed their behavior, compared to 36% of consumers who have not experienced a data breach.
55% of consumers feel confident protecting their data online.
88% of consumers are most concerned about their financial information.
38% of consumers worry most about financial fraud.
77% of consumers say data privacy policies influence their purchases.
88% of consumers would stop using a company if their data was not secure.
72% of consumers use strong or unique passwords.
65% of consumers enable multi-factor authentication.
28% of consumers regularly review privacy and security settings.
29% of consumers limit app permissions.
90% of consumers say safeguarding their privacy is important.
Company breaches are the leading cause of consumer data exposure at 30%.
57% of consumers say their personal information has been compromised at least once.
72% of consumers are concerned about their login credentials.
46% of consumers are concerned about their health data.
43% of consumers are concerned about their contact information.
40% of consumers worry most about identity theft.