Report by Clutch
How E-Commerce Scams are Shaping Consumer Behavior
Key Findings
61% of consumers point to platforms such as social media networks, online marketplaces, and search engines as most responsible for preventing e-commerce scams.
42% of consumers who have fallen victim to an online shopping scam report being scammed within the past year.
56% of consumers say they have fallen victim to an online shopping scam.
92% of Gen Z consumers say they are familiar with e-commerce scams, compared with 82% of Baby Boomer consumers.
71% of consumers have encountered a scam or attempted scam while shopping online.
92% of consumers say they are concerned about the influence online scams have on their purchasing decisions.
33% of consumers say they recently encountered a suspected scam on social media, while 18% encountered one via email and 16% via online marketplaces.
62% of consumers say they avoid deals that seem too good to be true.
58% of consumers report seeing a fake ad impersonating a well-known brand.
54% of consumers say their trust in a brand decreases after encountering a scam associated with it.