KnowBe4

233 stats21 reports

All Statistics

The three most vulnerable industries at baseline are Healthcare & Pharmaceuticals (42.7%), Insurance (38.1%), and Retail & Wholesale (36%).

PhishingHealthcareInsuranceRetail

Organizations reduce phishing susceptibility by 79% after one year of consistent security awareness training.

PhishingSecurity AwarenessEmployee Behavior

Before any training, roughly one in three employees is likely to engage with a phishing attempt.

PhishingEmployee Behavior

48% of surveyed organisations in the UK deploy autonomous AI agents capable of taking actions on their own

AI AgentsUK

42% of cybersecurity leaders strongly believe that security awareness alone drives lasting behavior change

Human RiskSecurity Awareness

51% of leaders at UK organisations admit that AI usage within their perimeter is entirely unapproved or lacks formal corporate governance.

AI GovernanceUK

21% of UK employees say they don’t always use official corporate AI tools provided by their organisation

Shadow AIUK

Across the UAE & KSA, 52% of cybersecurity decision- makers report that the unsanctioned use of external software and rogue AI applications has directly degraded or actively compromised their security posture over the past 12 months.

Shadow AIUAEKSA

44% of the UAE & KSA employees confess that intense time constraints, cognitive overload, and everyday workplace distractions directly drive them to cut corners and make critical security errors, even when they are fully aware of safe protocols.

Human RiskUAEKSA

97% of cybersecurity leaders are using metrics to track human-related cybersecurity risks, yet only 61% say these fully support their efforts

Human Risk

41% of local workers in the UAE & KSA admit that if official corporate AI tools are restricted or too slow, they will actively source their own unapproved agentic AI tools to bypass administrative blocks.

Shadow AIUAEKSA

58% of surveyed cybersecurity leaders say that everyday mistakes are a key driver of cybersecurity risks

Human Risk

60% of UK cybersecurity professionals say threats are already moving beyond email

PhishingMulti-Channel AttacksUK

66% of UK cybersecurity professionals believe employees are more likely to trust messages received through internal collaboration platforms

Collaboration ToolsUser BehaviorUKPhishing

50% of UK organizations lack strong confidence in detecting threats across messaging and social platforms

Messaging PlatformsThreat DetectionUK

Over a third of employees commonly source their own agentic AI tools when options are unavailable or restrictive.

Shadow AIAI AdoptionInsider RiskAgentic AI

42% of cybersecurity leaders identify AI-enabled attacks as a key driver of future human-related cybersecurity risks.

AI AttacksHuman Error

86% of employees say deepfake content is so realistic that it is harder to know what to trust.

DeepfakesEmployee Awareness

In the last six months, Microsoft Teams attacks escalated by 41%.

PhishingCollaboration ToolsMicrosoft Teams

Internal team impersonation was present in 30% of phishing attacks by threat actors in Q1 2026.

Social EngineeringInsider ImpersonationPhishing

In the last six months, 86% of phishing attacks were AI-driven.

PhishingAI Phishing

24% of Australians take no action after hearing about a major data breach unless directly notified.

AustraliaData BreachConsumer Behavior

66% of Australians reuse passwords across multiple online accounts.

AustraliaPassword SecurityAccount SecurityPassword ReuseConsumer Behavior

53% of employed Australians prioritise protecting work accounts over personal accounts.

AustraliaWorkplace SecurityConsumer Behavior

Email-related incidents increased by 57%.

Email SecurityIncident Trends

97% of cybersecurity leaders feel the need for increased budget allocations to bolster the security of the human element.

Budget Human Risk

Incidents relating to the human element surged by 90%.

Human RiskSecurity Incidents

In 2025, cybercriminals increased their abuse of legitimate platforms like QuickBooks, Zoom, SharePoint, and PayPal by 67% year-to-date.

Phishing

Phone-based vishing attacks increased by 449% in 2025 compared to 2024, with phone numbers appearing as the sole payload in 5.5% of phishing emails.

PhishingPhonevishing

In 2025, 77% of callback numbers used AI-generated voices, while 69% of vishing attacks were financially motivated, requesting bank detail changes, fraudulent refunds, or transfers.

PhishingAI

65% of organisations plan to increase cybersecurity budgets.

Budget

32% of respondents believe that AI-based cybersecurity tools have the greatest impact.

AIAI tools

Nearly 90% of respondents express confidence in their ability to respond to cyberattacks

Cyber attackPreparadness

68% of attacks originate from email.

Financial Email

Financial service firms globally experience up to 300 times more cyberattacks annually than other industries.

Financial Cyber attack

Initially, large financial institutions show 44.7% Phish-prone™ Percentage (PPP) rates, meaning nearly 45% of employees were susceptible to phishing attacks or likely to click on a malicious link or download an infected file.

Financial Phishing

Internal-themed topics accounted for 98.4% of the top 10 most-clicked email templates in the phishing simulations.

Phishing

80.6% of the top 20 clicked links originated from internally-themed simulations.

Phishing

HR-related themes were cited in 42.5% of phishing failures.

Phishing

70% of surveyed state, local, tribal, and territorial (SLTT) organizations cite lack of sufficient funding as their top security concern

GovernmentBudget

Security awareness training reduced phishing susceptibility from approximately 33.1% to just 4.1% after one year in state, local, tribal, and territorial (SLTT) governments.

GovernmentSecurity awareness trainingPhishing

Average ransom per attack on state, local, tribal, and territorial (SLTT) governments reached $872,656 between 2018 and December 2024, with total costs exceeding $1.09 billion.

GovernmentRansomwareRansom

Security training reduces global phishing click rates by 86%.

Phishing

The global PPP fell by a total of 86% after 12 months of ongoing security training.

Phishing

Globally, the top three most at-risk industries with the highest baseline PPP were Healthcare & Pharmaceuticals (41.9%), Insurance (39.2%), and Retail & Wholesale (36.5%).

Phishing

68.6% of clicked links involved domain spoofing.

EmailPhishingImpersonationSpoofing

Over 60% of top-clicked phishing emails were related to HR and IT.

EmailPhishingImpersonationHRIT

People were more likely to click on links related to internal topics or impersonating known brands, accounting for 61.6% of clicks.

EmailPhishingImpersonation

Successful reported cyberattacks on UK utility companies surged by 586% from 2022 to 2023.

Cyber attackUtilityUK

Security awareness training has significantly reduced phishing susceptibility in large energy organisations, dropping from 47.8% to 4% in one year.

EnergyPhishingSecurity awareness training