Report by KnowBe4

Global Retail Report 2025

23 FINDINGSPublished Mar 10, 2025
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Key Findings

The U.S. retail sector accounted for 45% of global ransomware attacks.

38% of retail sector compromises now involve credential theft. This means that in 2023, over a third of all instances where data was compromised in the retail sector were due to stolen credentials.

Employee susceptibility to phishing dropped to 4.7% and 4.5% respectively in small and medium-sized retail organisations after one year of continuous training.

The frequency of cyberattacks in the retail sector rose by 56% in 2023 compared to the previous year.

Europe's retail sector experienced 11% of attacks.

Latin America's retail sector saw the second most attacks at 32%.

The average cost of a retail data breach reached $3.48 million in 2024.

The average cost of a retail data breach in 2024 was an 18% increase from 2023.

Retail is in the top five industries targeted by cybercriminals.

Employee susceptibility to phishing attacks dropped from 42.4% to just 5.2% in large retail organisations after one year of continuous training.

Payment card data theft dropped to 25% of all compromised data in 2023.

The frequency of cyberattacks in the retail sector rose by 56% in 2023 compared to the previous year.

Retail is in the top five industries targeted by cybercriminals.

The average cost of a retail data breach reached $3.48 million in 2024.

The average cost of a retail data breach in 2024 was an 18% increase from 2023.

North America's retail sector experienced the highest percentage of attacks at 56%.

Latin America's retail sector saw the second most attacks at 32%.

Employee susceptibility to phishing attacks dropped from 42.4% to just 5.2% in large retail organisations after one year of continuous training.

Employee susceptibility to phishing dropped to 4.7% and 4.5% respectively in small and medium-sized retail organisations after one year of continuous training.

Payment card data theft dropped to 25% of all compromised data in 2023.

North America's retail sector experienced the highest percentage of attacks at 56%.

Europe's retail sector experienced 11% of attacks.

The U.S. retail sector accounted for 45% of global ransomware attacks.