Report by KnowBe4

Global Retail Report 2025

23 FINDINGSPublished Mar 10, 2025
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Key Findings

The U.S. retail sector accounted for 45% of global ransomware attacks.

KnowBe4Global Retail Report 2025·Mar 10, 2025

38% of retail sector compromises now involve credential theft. This means that in 2023, over a third of all instances where data was compromised in the retail sector were due to stolen credentials.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Employee susceptibility to phishing dropped to 4.7% and 4.5% respectively in small and medium-sized retail organisations after one year of continuous training.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The frequency of cyberattacks in the retail sector rose by 56% in 2023 compared to the previous year.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Europe's retail sector experienced 11% of attacks.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Latin America's retail sector saw the second most attacks at 32%.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The average cost of a retail data breach reached $3.48 million in 2024.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The average cost of a retail data breach in 2024 was an 18% increase from 2023.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Retail is in the top five industries targeted by cybercriminals.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Employee susceptibility to phishing attacks dropped from 42.4% to just 5.2% in large retail organisations after one year of continuous training.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Payment card data theft dropped to 25% of all compromised data in 2023.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The frequency of cyberattacks in the retail sector rose by 56% in 2023 compared to the previous year.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Retail is in the top five industries targeted by cybercriminals.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The average cost of a retail data breach reached $3.48 million in 2024.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The average cost of a retail data breach in 2024 was an 18% increase from 2023.

KnowBe4Global Retail Report 2025·Mar 10, 2025

North America's retail sector experienced the highest percentage of attacks at 56%.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Latin America's retail sector saw the second most attacks at 32%.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Employee susceptibility to phishing attacks dropped from 42.4% to just 5.2% in large retail organisations after one year of continuous training.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Employee susceptibility to phishing dropped to 4.7% and 4.5% respectively in small and medium-sized retail organisations after one year of continuous training.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Payment card data theft dropped to 25% of all compromised data in 2023.

KnowBe4Global Retail Report 2025·Mar 10, 2025

North America's retail sector experienced the highest percentage of attacks at 56%.

KnowBe4Global Retail Report 2025·Mar 10, 2025

Europe's retail sector experienced 11% of attacks.

KnowBe4Global Retail Report 2025·Mar 10, 2025

The U.S. retail sector accounted for 45% of global ransomware attacks.

KnowBe4Global Retail Report 2025·Mar 10, 2025