Report by KnowBe4
Q2 2025 KnowBe4 Simulated Phishing Roundup Report
Key Findings
80.6% of the top 20 clicked links originated from internally-themed simulations.
HR-related themes were cited in 42.5% of phishing failures.
71.9% of interactions with malicious landing pages involved branded content.
80.6% of the top 20 clicked links originated from internally-themed simulations.
PDF attachment clicks in phishing simulations increased by 8.1% compared to Q1 2025.
Among internally-themed links, 68.2% utilised domain spoofing techniques.
Internal-themed topics accounted for 98.4% of the top 10 most-clicked email templates in the phishing simulations.
Internal-themed topics accounted for 98.4% of the top 10 most-clicked email templates in the phishing simulations.
PDFs comprised the majority, 61.1%, of the top 20 attachments clicked in phishing simulations.
PDF attachment clicks in phishing simulations increased by 8.1% compared to Q1 2025.
71.9% of interactions with malicious landing pages involved branded content.
IT-related themes were cited in 21.5% of phishing failures.