Pindrop

74% of US enterprise security leaders have encountered or suspect a deepfake attack in the past year.

Only 10% of US enterprise security leaders report having purpose-built tools to address deepfake threats.

49% of organizations that experienced or suspected a deepfake attack also experience follow-on cyberattacks such as ransomware.

Even when explicitly warned that synthetic bots are common, 33% of study participants still shared sensitive information.

Humans detect AI-generated content only about 50% of the time.

Among retail Pindrop customers, non-live fraud increased 56% month-over-month in November 2025.

Fraud in contact centres reached its highest level in six years in 2024.

Retail fraud is projected to more than double again, reaching 1 in every 56 calls in 2025.

Insurance companies saw a +475% increase in synthetic voice attacks in 2024.

74% of US enterprise security leaders believe defenses will improve faster than the quality of deepfake attacks.

AI-driven attacks increased by 1,680% from Q4 2024 through June 2026.

AI-driven attacks are growing eight times faster than traditional attack types.

More than one in three enterprises rely on legacy defenses to combat deepfakes.

25% of organizations that experienced or suspected a deepfake attack report costs of $1 million or more from a single incident.

93% of US enterprise security leaders are concerned their organizations are not prepared for a deepfake attack.

75% of US enterprise security leaders say it will take a company leader being personally fooled or impersonated before deepfakes become a genuine boardroom priority.

37% of US enterprise security leaders believe damage from a single deepfake attack could put a company like theirs out of business.

17% of US enterprise security leaders consider a company-ending outcome from a single deepfake attack extremely likely or certain.

Nearly half of organizations that experienced or suspected a deepfake attack report costs of $500,000 or more from that incident, including direct losses, remediation and staff time.

Deepfake attacks increased by 880% in 2024.

A U.S. healthcare provider faced over $40 million in account exposure related to fraudulent AI bot calls in 2025.

Non-AI fraud increased by 195% by the end of 2025.

Nearly 60% of organizations report fraudsters using compromised Personally Identifiable Information (PII) to bypass knowledge-based authentication (KBA).

A major U.S. healthcare provider experiences over 15,000 unique bot fraud calls since the summer of 2025.

AI fraud surged 1210% in 2025.

Live retail fraud dropped by 69% month-over-month in November 2025 while non-live fraud rises.

Overall fraud attempts increased by +26% in 2024, which exceeded Pindrop's projected 4% rise.

Deepfaked calls are projected to increase by +155% in 2025.

Retail fraud doubled, with the sector experiencing an average of one fraud attempt in every 127 calls in 2024. This is five times higher than financial institutions.

Fraud rates of personally identifiable information (PII) and bank account data increased by +61% in 2024.

There was a +173% increase in synthetic voice calls between Q1 and Q4 2024.

Banks experienced a +149% rise in synthetic voice attacks in 2024.

Contact centres could face $44.5 billion in fraud exposure in 2025.

Fraud attempts in U.S. contact centres now occur every 46 seconds.

Deepfake-related fraud is expected to grow by +162% in 2025.

Deepfake fraud attempts increased from an average of one per month to seven per day in 2024.

Retail saw a +107% increase in synthetic voice attacks in 2024.

Deepfake fraud attempts rose by more than 1,300% in 2024.