Pindrop

Among retail Pindrop customers, non-live fraud increased 56% month-over-month in November 2025.

AI fraud surged 1210% in 2025.

Humans detect AI-generated content only about 50% of the time.

Deepfake attacks increased by 880% in 2024.

Even when explicitly warned that synthetic bots are common, 33% of study participants still shared sensitive information.

Non-AI fraud increased by 195% by the end of 2025.

Nearly 60% of organizations report fraudsters using compromised Personally Identifiable Information (PII) to bypass knowledge-based authentication (KBA).

A U.S. healthcare provider faced over $40 million in account exposure related to fraudulent AI bot calls in 2025.

Live retail fraud dropped by 69% month-over-month in November 2025 while non-live fraud rises.

A major U.S. healthcare provider experiences over 15,000 unique bot fraud calls since the summer of 2025.

Insurance companies saw a +475% increase in synthetic voice attacks in 2024.

Retail fraud doubled, with the sector experiencing an average of one fraud attempt in every 127 calls in 2024. This is five times higher than financial institutions.

Fraud rates of personally identifiable information (PII) and bank account data increased by +61% in 2024.

There was a +173% increase in synthetic voice calls between Q1 and Q4 2024.

Overall fraud attempts increased by +26% in 2024, which exceeded Pindrop's projected 4% rise.

Banks experienced a +149% rise in synthetic voice attacks in 2024.

Deepfake-related fraud is expected to grow by +162% in 2025.

Contact centres could face $44.5 billion in fraud exposure in 2025.

Deepfaked calls are projected to increase by +155% in 2025.

Retail saw a +107% increase in synthetic voice attacks in 2024.

Fraud attempts in U.S. contact centres now occur every 46 seconds.

Deepfake fraud attempts increased from an average of one per month to seven per day in 2024.

Deepfake fraud attempts rose by more than 1,300% in 2024.

Fraud in contact centres reached its highest level in six years in 2024.

Deepfake fraud attempts rose by more than 1,300% in 2024.

Retail fraud is projected to more than double again, reaching 1 in every 56 calls in 2025.