Report by Pindrop
The Year Trust Broke: Inside the 2025 AI Fraud Spike
Key Findings
Among retail Pindrop customers, non-live fraud increased 56% month-over-month in November 2025.
AI fraud surged 1210% in 2025.
Humans detect AI-generated content only about 50% of the time.
Deepfake attacks increased by 880% in 2024.
Even when explicitly warned that synthetic bots are common, 33% of study participants still shared sensitive information.
Non-AI fraud increased by 195% by the end of 2025.
Nearly 60% of organizations report fraudsters using compromised Personally Identifiable Information (PII) to bypass knowledge-based authentication (KBA).
A U.S. healthcare provider faced over $40 million in account exposure related to fraudulent AI bot calls in 2025.
Live retail fraud dropped by 69% month-over-month in November 2025 while non-live fraud rises.
A major U.S. healthcare provider experiences over 15,000 unique bot fraud calls since the summer of 2025.