Report by Pindrop
2025 Voice Intelligence and Security Report
Key Findings
Insurance companies saw a +475% increase in synthetic voice attacks in 2024.
Retail fraud doubled, with the sector experiencing an average of one fraud attempt in every 127 calls in 2024. This is five times higher than financial institutions.
Fraud rates of personally identifiable information (PII) and bank account data increased by +61% in 2024.
Overall fraud attempts increased by +26% in 2024, which exceeded Pindrop's projected 4% rise.
There was a +173% increase in synthetic voice calls between Q1 and Q4 2024.
Banks experienced a +149% rise in synthetic voice attacks in 2024.
Deepfake-related fraud is expected to grow by +162% in 2025.
Contact centres could face $44.5 billion in fraud exposure in 2025.
Deepfaked calls are projected to increase by +155% in 2025.
Retail saw a +107% increase in synthetic voice attacks in 2024.
Fraud attempts in U.S. contact centres now occur every 46 seconds.
Deepfake fraud attempts increased from an average of one per month to seven per day in 2024.
Deepfake fraud attempts rose by more than 1,300% in 2024.
Fraud in contact centres reached its highest level in six years in 2024.
Deepfake fraud attempts rose by more than 1,300% in 2024.
Retail fraud is projected to more than double again, reaching 1 in every 56 calls in 2025.