Key Findings
24% of Americans are not sure they could tell the difference between a deepfake voice call and a real call.
67% of Americans believe carriers should bear some responsibility for scam losses originating on their networks.
Consumers across surveyed markets receive an average of 7.4 unwanted calls per week, and unwanted calls are growing at 16% annually.
55% of Americans agree carriers should offer zero-liability fraud protection comparable to credit card companies.
Americans say scammers are winning the fight against carriers by nearly 2-to-1.
Seniors aged 55 and older lose an average of $1,298 to phone scams, which is triple the losses of younger adults.
Nearly half of Americans (about 49%) have either received an AI voice deepfake call or cannot distinguish one from a real call.
38% of subscribers are likely to switch providers if they feel unprotected from AI scams.
American consumers receive an average of 9.9 unwanted calls per week (over 500 per year), and unwanted calls are growing at a 16% compounded annual rate since 2023.
72% of consumers support stronger government regulations to force carrier action.
More than 75% of consumers outside the U.S. want some level of carrier financial liability for scam losses.
One in four Americans have received a deepfake voice call in the past 12 months.
48% of Americans say phone spam is getting worse, outnumbering those who say it's improving by 3-to-1.