Report by Rubrik Zero Labs

Identity Crisis: Understanding & Building Resilience Against Identity-Driven Threats

10 FINDINGSPublished Nov 13, 2025
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Key Findings

58% of organizations cited security concerns as the primary driver for switching IAM providers

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
IAM provider

58% of IT security decision makers estimate that 50% or more of cyberattacks in the next year will be driven by agentic AI

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Agentic AIAgentic AI attacks

90% of global leaders identified identity attacks as their top concern in 2025

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Identity attacks

89% of organizations that experienced a ransomware attack in the past year paid a ransom to recover their data or stop the attack

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
RansomwareRansom

58% of IT and security leaders believe it would take at least two days to recover and achieve full-service operations post-compromise

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Cyber attack consequences

89% of organizations have fully or partially incorporated AI agents into their identity infrastructure, with an additional 10% planning to do so

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Identity infrastructureAI agents

In 2025, only 28% of IT and security leaders believed they could fully recover from a cyber incident in 12 hours or less, down from 43% in 2024

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Cyber attack consequencesRecovery

87% of IT and security leaders plan to change Identity and Access Management (IAM) providers or have already begun the process

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
IAM provider

89% of organizations plan to hire professionals within the next 12 months to manage or improve identity management, infrastructure, and security

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Identity managementIdentity securityIdentity infrastructureIAM

82% is the ratio of non-human identities (NHIs) to human users, indicating NHIs now outnumber human users by 82 to 1

Rubrik Zero LabsIdentity Crisis: Understanding & Building Resilience Against Identity-Driven Threats·Nov 13, 2025
Non-human identitiesHuman users