Report by Rubrik Zero Labs

The State of Data Security in 2025: A Distributed Crisis

17 FINDINGSPublished Apr 22, 2025
View Original Report →

Key Findings

40% of respondents reported increased security costs as a consequence of a cyber attack.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Cyber attackCyber attack consequences

37% of respondents noted reputational damage and loss of customer confidence as a consequence of a cyber attack.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Cyber attackCyber attack consequences

30% of respondents cite a lack of centralized management as their top challenge.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Security challengeCentralized management

Of the organizations that experienced a successful ransomware attack last year, 86% admitted they paid a ransom to recover their data.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
RansomwareRansom

29% of respondents cite a lack of visibility and control over cloud-based data as their top challenge.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Security challengeVisibilityCloud

27% of high-risk sensitive files contain digital data such as API keys, usernames, and account numbers

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Sensitive filesSensitive dataAPI keys

36% of sensitive files in the cloud are classified as high risk.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
CloudSensitive files

90% of global IT and security executives reported cyberattacks in the past year.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Cyber attack

Insider threats were cited by 28% of IT leaders.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Insider threat

92% of organizations use between two and five cloud and SaaS platforms.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
CloudSaaS

The most common attack vectors cited were: Data breaches (30%), Malware on devices (29%), Cloud or SaaS breaches (28%), Phishing (28%), and Insider threats (28%).

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Attack vectorData breachMalwareSaaSCloud

33% experienced a forced leadership change following a cyber incident.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Cyber attackCyber attack consequences

90% of IT and security leaders report managing hybrid cloud environments.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
CloudHybrid cloud

Half of IT leaders say the majority of their workloads are now cloud-based.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Cloud

Nearly three-quarters (74%) of respondents said threat actors were able to partially compromise backup and recovery systems.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
BackupRecovery

35% of respondents said their backup and recovery systems were completely compromised.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
BackupRecovery

35% of respondents cite securing data across varied ecosystems as their top challenge.

Rubrik Zero LabsThe State of Data Security in 2025: A Distributed Crisis·Apr 22, 2025
Data security