Key Findings
69% of consumers say multifactor authentication increases their trust in companies
Automotive has 3% consumer trust
66% of business partner users admit to sharing or borrowing credentials
Banking has 57% consumer trust, up from 44% in 2025
Healthcare has 35% consumer trust
49% of IT leaders currently offer passkeys
87% of IT leaders say offering passkeys is important
Only 23% of consumers trust companies to use AI responsibly with their data
93% of IT leaders are using, deploying, or planning generative AI initiatives
Government services have 40% consumer trust
57% of consumers reported problems accessing a website in the past year.
Hospitality has 6% consumer trust
Only 22% of business partner users receive login credentials immediately during onboarding
Education has 15% consumer trust
Social media has 9% consumer trust
Logistics has 4% consumer trust
Only 30% of business partner users get full permissions on first access
45% of consumers prefer stronger security checks even if sign-ups take longer, while 22% favor faster access with lighter protections
Insurance has 23% consumer trust
News media has 5% consumer trust
77% of consumers are concerned about AI agents acting on their behalf online
33% of consumers switch to a competitor or abandon the attempt when access feels too slow or intrusive
36% of consumers delay engagement or look for alternative channels when access feels too slow or intrusive
68% of consumers say passkeys increase their trust in companies
Only 16% of consumers clearly understand how companies collect and use their personal data
Entertainment has 7% consumer trust