Report by Thales
Thales 2026 Data Threat Report
Key Findings
Only 34% of organizations know where all their data resides, whatever the level of criticality.
47% of sensitive cloud data remains unencrypted.
Credential theft is the leading attack technique against cloud management infrastructure, cited by 67% of organizations experiencing cloud attacks.
50% of organizations rank secrets management among their top application security challenges.
48% of companies report reputational damage tied to AI-generated misinformation or impersonation campaigns.
30% of companies dedicate specific budgets to AI security.
Nearly 60% of companies report experiencing deepfake-driven attacks.
53% of organizations still depend on traditional security programs built primarily for human users and perimeter-based controls.
Human error contributes to 28% of breaches.
39% of organizations can fully classify all their data.