The State of Trust and Safety In Online Marketplaces

72% of users privacy fears deter them from using dating apps.

60% of respondents are willing to pay extra for enhanced background checks of service providers.

87% of respondents believe online platforms fail to communicate clearly how personal data is used and safeguarded.

A combined 66% are fairly or somewhat confident companies use accurate data for hiring decisions.

67% of users worry about data breaches on job platforms.

Confidence in online platform vetting is low, especially among Generation X (86%) and Baby Boomers (91%).

More than 85% believe online platforms must conduct thorough background verification for service providers.

77% of respondents insist on reviewing their background data before it is used by institutions, a figure that climbs to 85% among Baby Boomers.

86% of respondents say an online platform’s reputation for safety and security is important to their decision to use it.

18% of Americans surveyed have high confidence that service providers are adequately vetted on popular apps for ridesharing, dating, home services and accommodations.

75% of consumers fear bots masquerading as humans on online platforms.

Nearly 70% of users are cautious about sharing personal information on home services platforms.

78% back systems that verify identity without sharing personal information every time an interaction occurs with a service provider, either online or in person.

For financial institutions, 55% express trust in their data accuracy, while 44% remain doubtful, citing limited or no confidence in the accuracy of screening data in decision making.

91% want a stronger say in how their data is handled during processes like loans, insurance and job applications.

Over 60% expressed significant concern about their data's security on rideshare apps.

Only 41% feel confident about the protection of their financial data during online transactions