Report: The State of Digital Trust in 2025

Sectors like social media (28%), hospitality (22%), and automotive (13%) face a steeper path to consumer confidence regarding data trust

Financial institutions (57%) score highest on trust when it comes to collecting and using customer data.

Only 23% of consumers say they fully understand how their data is used.

62% of consumers feel like they have "become the product".

59% of consumers are uncomfortable with their data being used to train AI systems.

42% read consent banners always or often before sharing their data.

Nearly half of respondents (46%) say they accept cookies less often than three years ago.

Public institutions (49%) also score high on trust for data collection and use.