Jumio

24% of students cited organisations’ misuse or sale of identity data as their biggest concern around online identity verification.

38% of students believe the responsibility for stopping AI-powered fraud lies with big tech.

70% of students have seen a deepfake in the last 6 months.

In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.

69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.

Seven out of 10 global consumers (69%) indicated they are more skeptical of online content due to AI-generated fraud compared to last year.

76% of consumers are worried about fake digital IDs generated with AI.

78% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in government services.

42% of students would trust their bank more if it used biometric identity verification instead of passwords.

40% of students believe the responsibility for stopping AI-powered fraud lies with government agencies.

38% of students feel safer using biometric verification instead of passwords for online accounts, which is more than any other occupational demographic.

62% of students are confident in their ability to spot a deepfake.

70% of students are early adopters of generative AI and use it to create or modify images.

41% of students know someone who has been a victim of online fraud, indicating second-hand experience with fraud.

50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services

55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.

When asked who they trust most to protect their personal data from AI-powered fraud, 85% of consumers said "Government agencies."

When asked who they trust most to protect their personal data from AI-powered fraud, 88% of consumers said "Big Tech."

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.

When asked who they trust most to protect their personal data from AI-powered fraud, 93% of consumers said "themselves."

69% of respondents believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

When asked who should be most responsible for stopping AI-powered fraud, 18% of consumers pointed to Themselves.

75% of consumers are worried about scam emails using AI to trick people into giving away passwords or money.

72% of consumers are worried about being fooled by manipulated social media content.

Only 36% of consumers claimed they were more trusting of news they encounter online, despite the possibility of deepfakes or manipulated content.

76% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in healthcare.

74% of consumers are worried about video and voice deepfakes.

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.

Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year.

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.