Jumio

38% of students believe the responsibility for stopping AI-powered fraud lies with big tech.

70% of students have seen a deepfake in the last 6 months.

42% of students would trust their bank more if it used biometric identity verification instead of passwords.

40% of students believe the responsibility for stopping AI-powered fraud lies with government agencies.

38% of students feel safer using biometric verification instead of passwords for online accounts, which is more than any other occupational demographic.

24% of students cited organisations’ misuse or sale of identity data as their biggest concern around online identity verification.

62% of students are confident in their ability to spot a deepfake.

70% of students are early adopters of generative AI and use it to create or modify images.

41% of students know someone who has been a victim of online fraud, indicating second-hand experience with fraud.

69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.

In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.

55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).

80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services

44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.

Seven out of 10 global consumers (69%) indicated they are more skeptical of online content due to AI-generated fraud compared to last year.

76% of consumers are worried about fake digital IDs generated with AI.

78% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in government services.

When asked who they trust most to protect their personal data from AI-powered fraud, 88% of consumers said "Big Tech."

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.

When asked who they trust most to protect their personal data from AI-powered fraud, 93% of consumers said "themselves."

Only 36% of consumers claimed they were more trusting of news they encounter online, despite the possibility of deepfakes or manipulated content.

69% of respondents believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

When asked who should be most responsible for stopping AI-powered fraud, 18% of consumers pointed to Themselves.

75% of consumers are worried about scam emails using AI to trick people into giving away passwords or money.

72% of consumers are worried about being fooled by manipulated social media content.

74% of consumers are worried about video and voice deepfakes.

76% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in healthcare.

When asked who they trust most to protect their personal data from AI-powered fraud, 85% of consumers said "Government agencies."

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.

Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year.

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.