Key Findings
69% of respondents globally believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.
Global willingness to spend time verifying identity on sharing economy platforms was 70% in 2025, which is only slightly down from 71% in 2024.
In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security. This is up from 71% in 2024.
55% of consumers in the UK don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
50% of consumers globally don't feel adequately protected in the sharing economy (including vacation rentals and other travel-focused gig economy services).
80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services
44% of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.