Report by Jumio

Online Identity Study

9 FINDINGSPublished Aug 27, 2025
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Key Findings

38% of students believe the responsibility for stopping AI-powered fraud lies with big tech.

JumioOnline Identity Study·Aug 27, 2025
StudentsAI-powered attackBig tech

70% of students have seen a deepfake in the last 6 months.

JumioOnline Identity Study·Aug 27, 2025
StudentsDeepfakes

42% of students would trust their bank more if it used biometric identity verification instead of passwords.

JumioOnline Identity Study·Aug 27, 2025
StudentsBiometricsPasswordsBanking

40% of students believe the responsibility for stopping AI-powered fraud lies with government agencies.

JumioOnline Identity Study·Aug 27, 2025
StudentsAI-powered attackFraudGovernment

38% of students feel safer using biometric verification instead of passwords for online accounts, which is more than any other occupational demographic.

JumioOnline Identity Study·Aug 27, 2025
StudentsBiometricsPasswords

24% of students cited organisations’ misuse or sale of identity data as their biggest concern around online identity verification.

JumioOnline Identity Study·Aug 27, 2025
StudentsIdentity data

62% of students are confident in their ability to spot a deepfake.

JumioOnline Identity Study·Aug 27, 2025
StudentsDeepfakes

70% of students are early adopters of generative AI and use it to create or modify images.

JumioOnline Identity Study·Aug 27, 2025
StudentsGen AI

41% of students know someone who has been a victim of online fraud, indicating second-hand experience with fraud.

JumioOnline Identity Study·Aug 27, 2025
StudentsFraud