2025 Jumio Online Identity Study

Only 36% of consumers claimed they were more trusting of news they encounter online, despite the possibility of deepfakes or manipulated content.

Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year.

78% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in government services.

Seven out of 10 global consumers (69%) indicated they are more skeptical of online content due to AI-generated fraud compared to last year.

76% of consumers are worried about fake digital IDs generated with AI.

When asked who they trust most to protect their personal data from AI-powered fraud, 85% of consumers said "Government agencies."

When asked who they trust most to protect their personal data from AI-powered fraud, 88% of consumers said "Big Tech."

When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.

When asked who they trust most to protect their personal data from AI-powered fraud, 93% of consumers said "themselves."

69% of respondents believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

When asked who should be most responsible for stopping AI-powered fraud, 18% of consumers pointed to Themselves.

75% of consumers are worried about scam emails using AI to trick people into giving away passwords or money.

72% of consumers are worried about being fooled by manipulated social media content.

76% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in healthcare.

74% of consumers are worried about video and voice deepfakes.

80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.