Report by Jumio
2025 Jumio Online Identity Study
Key Findings
Seven out of 10 global consumers (69%) indicated they are more skeptical of online content due to AI-generated fraud compared to last year.
76% of consumers are worried about fake digital IDs generated with AI.
78% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in government services.
When asked who they trust most to protect their personal data from AI-powered fraud, 88% of consumers said "Big Tech."
When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.
When asked who they trust most to protect their personal data from AI-powered fraud, 93% of consumers said "themselves."
Only 36% of consumers claimed they were more trusting of news they encounter online, despite the possibility of deepfakes or manipulated content.
69% of respondents believe AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.
When asked who should be most responsible for stopping AI-powered fraud, 18% of consumers pointed to Themselves.
75% of consumers are worried about scam emails using AI to trick people into giving away passwords or money.
72% of consumers are worried about being fooled by manipulated social media content.
74% of consumers are worried about video and voice deepfakes.
76% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in healthcare.
When asked who they trust most to protect their personal data from AI-powered fraud, 85% of consumers said "Government agencies."
80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.
80% of respondents said they would be willing to spent more time compelting comprehensive identity verification processes in banking and financial services.
Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year.
When asked who should be most responsible for stopping AI-powered fraud, 43% consumers pointed to Big Tech.