McAfee
Reports
All Statistics
Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.
96% of consumers plan to shop online during the holiday season.
37% of consumers indicated they may buy from brands they do not recognize.
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
46% of Americans encountered fake celebrity or influencer endorsements.
91% of consumers reported seeing ads from unfamiliar retailers.
10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.
72% of Americans have seen fake celebrity or influencer endorsements in 2025.
39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.
Taylor Swift ranks #1 as the most impersonated and exploited celebrity.
Only 29% of Americans feel very confident about spotting deepfakes in 2025.
Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.
44% of Americans have seen fake or AI-generated influencer endorsements in 2025.
21% of Americans have low confidence in spotting deepfakes in 2025.