The Most Impersonated Brands in Holiday Shopping, Ranked

Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.

96% of consumers plan to shop online during the holiday season.

37% of consumers indicated they may buy from brands they do not recognize.

Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.

46% of Americans encountered fake celebrity or influencer endorsements.

91% of consumers reported seeing ads from unfamiliar retailers.