The Stars Scammers Love Most: McAfee Reveals World’s Most Deepfaked Celebs

10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.

72% of Americans have seen fake celebrity or influencer endorsements in 2025.

39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.

Only 29% of Americans feel very confident about spotting deepfakes in 2025.

Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

21% of Americans have low confidence in spotting deepfakes in 2025.